KIA

The Challenge

In the commercial battle that car makers are leading , the key to success is how to stand out. Especially when your advertising budget is three times lower than competition and your network is three times less important as well.

Strategy

Create a communication platform and launch a campaign that is totally different from classic market codes to convey KIA’s promotional offer in a very creative and unique way.

“Monster deals”,an imaginary universe where 'nice monsters' from a far galaxy accidentally crashed on a full moon night a few hundred meters away from KIA showroom:

• a viral digital campaign,
• a press campaign and billboard advertising,
• raffles in showrooms,
• Exhibition of cars and monsters.

The Results

• 12,000 leads were interested in our offer during this campaign.
• Picanto model took back its leading position in category, and Sportage sales doubled.
• The digital campaign reached 2,359,186 people and generated 126,276 interactions.
• The educational videos developed in collaboration with influencers have generated over 1M views.