AFRIQUIA

The Challenge

Afriquia wished to improve the level of service in the group’s gas stations in order to strengthen its attractiveness and stand out from its competition.

The Solution

The elected strategy was centered on a television advertising campaign that goes off the beaten track, focuses on the human element and conviviality, and which is based on an unprecedented promise: "Afriquia does the impossible for you every day". In order to illustrate this promise, a film with dance choreography content was designed with an original music creation, combining Moroccan and African tunes.

The Results

The commercial was seen 5.9 million times on Facebook, with 100% positive comments on social media. With 70,000 interactions, Afriquia's ad was identified as the second most viral content of 2017, according to the Top 10 best publications barometer.