ATTIJARIWAFA BANK

The Challenge

The pandemic crisis has, by definition led to an economy slowdown. Whithin this new situation, companies and citizens have had high expectations from the banks.

As the bank of reference in the market, Attijariwafa bank had to honor these expectations. How do we prove it through the bank’s communications?

Strategy

By launching a brand image and product communication campaign under the theme : 'Banking and Beyond'. The objective was to convey that Attijariwafa bank was reinventing itself and its business to promote economic recovery (of the country and Moroccan companies) and prepare a better 'tomorrow' for all.

The campaign was marked by an optimistic, positive, aspirational and forward-looking tone.

The Results

Around 7 million views.

The campaign has enabled the brand to assert its leadership and strengthen its local identity.