SAMSUNG

The Challenge

The challenge was to organize the launch event of the Galaxy S20 for the press, influencers and distributors. How to make a success out of an exceptional and highly anticipated moment by all Samsung customers (distributors) and media partners? How do we honor an annual reference event? How do we make this event unique compared to competition ?

The Solution

The goal was to make the attendees live a unique experience throughout the evening. Inspired by the international launch event in San Francisco, the event was enriched by local aspirations and cultures. The event included unique photo-booth spaces, a demo zone, dancers, a Live Band, and an exceptional close-up show with Dr. Mozz, a specialist in interactive shows.

The Results

The launch was a great success as the 350 guests invited gave great feedback. The Samsung event was attended by various famous top influencers and personalities, including : Momo, Sofia, Amine, and Leila Haddioui, etc.