ONCF

The Challenge

During the climate change conference COP22 held in Marrakech in 2016, ONCF, the national railway company, took part in the event to demonstrate its commitment to being an environment-friendly company. But the question was how to stand out from other advertisers attending the summit, and make a real buzz?

The Solution

Our campaign was based on creating a national exhibit tour thanks to the company’s best communication platform : the train itself. Our campaign named The Climate Train, was launched a few weeks prior to the Conference, and toured the country with educational content related to climate change, hosting schools and university students, until the mast stop in Marrakech.

The Results

The campaign was well received and had positive feedback, and was granted several awards at the 2017 African Cristal Festival held in Marrakech.