MAROC CULTURE

The Challenge

The famous international festival wished to reinforce the values the brand always believed in since the creation 13 years earlier: Tolerance, sharing, diversity, openness, etc.

The Solution

Create an emotional operation :

1/ Create a video featuring the festival languages and the diverse musical cultures, using the morphing animation technique, a strong symbol of unity of all the trends.

2/ Create an interactive web content in which festival-goers testified their own experience about the festival and its values.

The Results

The feedback was very positive, and the video became very popular on social networks with abundant positive comments and testimonials from fans on the website.