Today’s consumer society has established the leading position of brands that communicate beyond the only benefits coming from the consumption of their products and services. When the founders of the agency named it Saga back in 1993, they were already anticipating the potential of a Content based on brand values through a structured and perennial story, the only way for brands to build a strong and sustainable relationship with consumers.
Since 1993, Saga Group has emerged as a key player in the national communication arena. It has been driven by a constant concern to serve its clients in the best way possible thanks to its pool of talents. Every day, around a hundred employees design and imagine innovative ideas and strategies.
Saga's model has been designed to place clients at the heart of its organization, creating a real partnership relationship with them, aligning their culture through multi-channel campaigns. Saga's partners are offered the right solutions in line with their needs and objectives. Thanks to this outstanding know-how, the Group's portfolio includes brands with a long-term relationship.
To face market transformations, Saga has been able to constantly reinvent itself in order to accompany its client-partners in this new environment. New areas of expertise have been added to the range of services provided by the agency in a market where brands are expecting integrated and relevant strategies.
The direction that Saga has chosen since its creation has proven to be the right one, such as shown by the results of this all time endeavor, recognized by the awards won by the Group, both locally and internationally.