INWI

The Challenge

For several years, Inwi has been involved in associative work with the “Dir Iddik” initiative (Get Involved). Since the beginning, this initiative has always been an undeniable success. In 2016, Inwi decided to take the concept a step further, while competition was developing similar contents.

The Solution

In order to overcome this new challenge, we adopted a different approach, whichconsisted of creating a music video to serve as the anthem of committed young Moroccan volunteers. The empathic tone of the previous campaigns then led to optimism and positiveness . The involvement of Issam Kamal, an iconic singer , helped attract more young people with a sincere and committed speech.

The Results

The video clip was very popular and widely shared from the start with more than 11,500 views on Facebook and nearly 984,000 views on YouTube. Comments on social media showed a real willingness to get involved and take part in the “Dir Iddik” initiative.